Please see below a sample of our project work.

RETAIL BANK
Evaluating the Potential of Interactive TV
Decipher provided an in depth analysis of the interactive TV landscape, including an analysis of the current technical platforms, commercial contracts and media opportunities available on the different platforms. The major element of the project featured scenario projections of the long-term role of interactive TV within the financial services distribution and customer service model.

VENTURE FUNDED TV START UP
Development of a Consumer Content Proposition
Decipher provided detailed consumer proposition and financial modelling for a new video on demand TV and Internet travel programme. The proposition included content created in twelve countries and aggregated through both a TV (DSL) and Internet portal.

MUSIC BROADCASTER
E-commerce Business Planning for the Music Industry
Working with the audio division of a broadcasting company, (which distributes fifty channels of music through digital TV accounts), Decipher created a business plan for an Internet commerce extension to the existing digital TV service, marrying Internet and interactive TV commerce and distribution.

SPANISH CABLE OPERATOR
xDSL Based Proposition Business Case Development
Decipher developed the top line business case for a potential DSL service based on a proposition with three dimensions: television offering including interactive TV platform and Video on Demand (VoD) services, PC based high speed Internet access and telephony communications via a Voice over IP offering.

UK UTILITIES PROVIDER
Exploiting Digital Channel Initiatives
Identifying and evaluating potential digital channel initiatives through a scenario planning exercise. The size and value of potential initiatives were identified and business plans created to support their presentation to the board. The project scope ranged from simple customer service initiatives to fully-fledged new business opportunities and led to a series of detailed project implementation plans.

UK UTILITIES PROVIDER
Development of a TV Proposition
A major gas, electricity and telco utility in the UK used Decipher to develop their current entry strategy, positioning document and top level consumer proposition for a new DSL based TV service to complement their existing telecoms and utility business.

UK UTILITIES PROVIDER
Evaluation of UK VoD TV Providers
The project was part of a broader due diligence into prospective acquisition targets within the UK video on demand (VoD) TV market as an entry strategy for the UK TV market.

SATELLITE TELEVISION NETWORK
Briefing on Future Evolution of Television Market
Board level presentation on future revenue potential from VOD and PVRs (eg TiVo) with recommendations on acquisition and development strategy.

ICELANDIC TELCO
Development of Business Case for a Complete Television Proposition
Decipher developed the financial and content strategy for the launching a VOD TV service in Iceland, based on partnership with existing European VOD players.

EUROPEAN TELCO
Development of a Consumer Proposition for DSL TV
Decipher provided detailed consumer and financial modelling for a proposed DSL based video on demand TV service. The project involved predicting relevant consumer propositions and the potential price points and revenue streams available. Decipher also provided a detailed audit of the required content and commerce partners required for a successful service. Retail / Intermediary Practice.

MAJOR GROCERY RETAILER
Developing A Digital TV Entry Strategy
Decipher created the board level analysis outlining the strategic, commercial and technical implications of moving their Internet-based home shopping service onto future digital platforms (including Digital TV, ADSL and mobile phones). This piece of work provided a broad framework for the decisions this company is now making in this area and has lead to a series of detailed trials on each of the platforms concerned.