Media Coverage

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The dramatic impact of social video recommendations on Brand Metrics - Unruly/Decipher Research

by Hamish McPharlin, February 9, 2012
According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad’s message if ...moreAccording to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations had a direct impact on traditional brand metrics and ad enjoyment. ...less

Video ads designed specifically for digital boost purchase intent by 25%

by Hamish McPharlin, February 9, 2012
Video advertising designed specifically for online, rather then using TV ads on the internet, can increase consumer purchase intent by 25%, according to a ...moreVideo advertising designed specifically for online, rather then using TV ads on the internet, can increase consumer purchase intent by 25%, according to a survey by Specific Media and Decipher. ...less

Unruly/Decipher study sees brand recall improve with social video recommendations

by Hamish McPharlin, February 7, 2012
Social video platform Unruly has today released findings that suggest viewers are far more likely to recall a brand name and engage with an ...moreSocial video platform Unruly has today released findings that suggest viewers are far more likely to recall a brand name and engage with an ad’s message if a brand-led video has been recommended to them. ...less

Original Branded Content Gives Best Ad Value, Says Specific Media / Decipher study

by Hamish McPharlin, December 8, 2011
For online video advertisers wondering where to put their money, Specific Media has an answer: original branded content. In a study conducted last month in ...moreFor online video advertisers wondering where to put their money, Specific Media has an answer: original branded content. In a study conducted last month in Britain, Scotland, and Wales, the video ad network Specific Media and partner Decipher found that viewers showed the strongest brand recall and highest brand affinity rating when watching original branded content. ...less

UK engaging with Smart TVs

by Hamish McPharlin, December 7, 2011
Rovi and media research company Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the ...moreRovi and media research company Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK. The first phase examined connected device familiarity and usage, creating a profile of the connected TV audience and comparing it to the average UK household. ...less