Leo Lourdes

Research Manager - Qual

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Leo has a background spanning 10 years in performance psychology and is a trained moderator making Qual research engrained as an core attribute, and not only a skill for him. His role is to find the insight into big esoteric business concept questions whilst investigating the detail of intricate usability. He is interested in making meaningful exchange and communication between clients and their audiences, ensuring greater return on investment on any research project. He sees himself as a human bridge between Decipher’s clients and their audiences. His core attitude is to create a space that new ideas can be formed and issues can be resolved to deliver to clients the highest impact on their research.

He has worked with managing and coached executives from companies such as Shell, JP Morgan, Tottenham Hotspur FC, Volkwagen China and worked on research projects recently with Channel 4, Sky and IPC Media. His initial roots were in brand management working with Fitch in Singapore, before he went into consultancy. He honed more of his research skills with TNS and Kantar Operations. Since 2002 he has also been an award winning life coach on prestigious Harley Street working with actors, sports people, directors and Primrose Hill mums who need to de-stress from their busy schedules! Some of his success stories were working with a Grammy award winning artist and also helping a client make £100,000 profit in 3 months with a new product idea he developed with them.

He is widely travelled to over 50 countries and has worked extensively in Las Vegas, Rome, Singapore, New York, Vienna, Shanghai, Dubai and Bangkok. In his spare time he is avid lover of yoga and spends most of his spare time standing on his head, or reflecting about how to get into the most complex positions like a contortionist. He has also produced music and works with musicians and bands in his spare time.