Hamish McPharlin Presents Sky / IAB Research
Oct 2010
Decipher's Director of Research, Hamish McPharlin presented the findings of a year long collaboration with Sky and the IAB, investigating the effectiveness of online video ad formats at the recent IAB Affiliates Event.
The study measured 24 campaigns running on 6 sites over 12 months, using Decipher's OCAT tool for tracking online effectiveness; reporting in depth on the engaging role of video advertising, and delivering new insight into how people view, where they view, and how best to structure your online campaign in synchrony with the behaviours of the online audience.
The results of this study are available to view online in Case Studies
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