Media Coverage
Decipher consultants regularly contribute to the media and research trade press, and appear on a variety of TV and radio programmes covering media change:
Latest Media Coverage
- Original Branded Content Gives Best Ad Value, Says Specific Media / Decipher study
- by Hamish McPharlin, December 8, 2011
For online video advertisers wondering where to put their money, Specific Media has an answer: original branded content. In a study conducted last month in ...moreFor online video advertisers wondering where to put their money, Specific Media has an answer: original branded content. In a study conducted last month in Britain, Scotland, and Wales, the video ad network Specific Media and partner Decipher found that viewers showed the strongest brand recall and highest brand affinity rating when watching original branded content. ...less - UK engaging with Smart TVs
- by Hamish McPharlin, December 7, 2011
Rovi and media research company Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the ...moreRovi and media research company Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK. The first phase examined connected device familiarity and usage, creating a profile of the connected TV audience and comparing it to the average UK household. ...less - Rovi and Decipher Reveal UK Smart TV Ad Study Findings
- by Hamish McPharlin, December 6, 2011
Rovi Corporation and Decipher, one of the United Kingdom's leading media strategy and research companies, today released the first results from a two-phase study about ...moreRovi Corporation and Decipher, one of the United Kingdom's leading media strategy and research companies, today released the first results from a two-phase study about Smart TV usage and interactive advertising in the United Kingdom. The first phase examined connected device familiarity and usage, creating a profile of the connected TV audience and comparing it to the average UK household. ...less - IPC Media launches Decipher research into premium content website
- by Hamish McPharlin, December 1, 2011
New research launched today by IPC Media has found that 50% of consumers think that advertising on premium content sites is well matched to the ...moreNew research launched today by IPC Media has found that 50% of consumers think that advertising on premium content sites is well matched to the content of the sites, compared to portal sites (28%) and social networking sites (30%). ...less - IPC touts portrait ad formats to boost 'engagement'
- by Hamish McPharlin, November 30, 2011
IPC Media is promoting a three-panel display ad format along with Decipher research findings that indicate consumers are less cynical towards advertising on premium-content ...moreIPC Media is promoting a three-panel display ad format along with Decipher research findings that indicate consumers are less cynical towards advertising on premium-content sites. ...less
