Nigel Walley

Managing Director

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Nigel is Managing Director of Decipher the media strategy consultancy, and Chairman of the Decipher Group of companies, which includes iBurbia, the interactive media research lab. Founded in 1998, Decipher works with large advertisers and with media companies to understand the commercial implications of new consumer technologies. Nigel is a marketer at heart, but with an intuitive sense of the potential of digital technologies. His particular focus is the evolution of commercial advertising models in media markets affected by the advent of new consumer technology. Founded in 1998, Decipher has worked on interactive media and technology projects for a wide range of clients including NTL, Telewest, ITV, the BBC, Sky, UKTV, Channel 4, Sony, the UK Govt (DTI), and Viacom. Since 2002 Decipher has pioneered research into the impact of PVRs and VOD on the TV advertising markets. Nigel heads up Decipher's work defining future formats for television advertising. Previously Marketing Director of the Internet Division of NTL, he holds an MBA from Cornell University in the USA. He is widely published in trade and national press and has appeared on BBC Business Breakfast, The Money Programme and Bloomberg TV commenting on digital issues.