Case Studies by Adrian Stroud - Decipher Media Research

Interactive Broadcaster Consortium

Mar 2009 ( )
Decipher's red button advertising research for a consortium of UK broadcasters ...moreDecipher's red button advertising research for a consortium of UK broadcasters who sell interactive TV (iTV) advertising. ...less

ITV Red Button Research Case

Aug 2008 ( )
Decipher's Qualitative Research project to understand audience needs and drivers around ...moreDecipher's Qualitative Research project to understand audience needs and drivers around red button content on the Sky Platform. ...less

Sky Media Red Button Evaluation Case Study

Feb 2008 ( )
Decipher's work with Sky Media to establish new principles guiding the ...moreDecipher's work with Sky Media to establish new principles guiding the design and presentation of red button prompts around advertising on the Sky platform. ...less

Sky Media Green Button Evaluation Case Study

Jan 2008 ( )
Decipher's work with Sky Media to establish design and presentation principles ...moreDecipher's work with Sky Media to establish design and presentation principles around green button advertising prompts for the Sky platform. ...less

Tiscali Homechoice PVR Usability Case Study

Jan 2008 ( )
A case study of a Usability project to evaluate key features ...moreA case study of a Usability project to evaluate key features of a proposed PVR functionality to be added to an existing IPTV service. ...less