Aggregator TV Concept Testing Case Study

by Hamish McPharlin (Dr.) - Jul 2006

Decipher were approached to design a concept testing research programme to inform the  launch of Aggregator TV, a Freeview / PVR / IPTV hybrid platform. Decipher carried out user research in the form of a competitor review of service propositions in the UK to define requirements for service features. The second stage included one-on-one concept testing interviews interviews with a fully functional Flash prototype of the service. Recommendations were used to inform the interaction and visual design for the service launch.

« Return to case studies