Media Coverage by Adrian Stroud - Decipher Media Research
- Andrew Walmsley on Digital: Difficult viewing - Marketing Magazine March 10
- Mar 3rd, 2010
A surfeit of 'must-see' TV means that watching some series feels ...moreA surfeit of 'must-see' TV means that watching some series feels more like a chore than a pleasure. ...less - Homing In On Viewers - Chris Ellery reports in Marketing Magazine Feb 10
- Feb 25th, 2010
LONDON - Will targeted TV ads be met with suspicion by ...moreLONDON - Will targeted TV ads be met with suspicion by consumers or prove highly effective? ...less - Should Adversiters Like HD? Alasdair Reid reports in Campaign - Feb 10
- Campaign - Feb 5th, 2010 (PDF )
If you ever doubted the widely held belief that BSkyB is ...moreIf you ever doubted the widely held belief that BSkyB is absolutely recession-proof, then look no further than its results for the second half of 2009, published last week. ...less - The Best Parties of The Week
- Jan 18th, 2010
The Decipher team join ETV's management to celebrate their 10th birthday, ...moreThe Decipher team join ETV's management to celebrate their 10th birthday, and their announcement of an impending Sydney office. ...less - ITV Catch-up service to follow BBC on to Freesat, Tim Bradshaw reports
- Financial Times - Nov 26th, 2009 (PDF )
The BBC iPlayer will be available on Freesat boxes from next ...moreThe BBC iPlayer will be available on Freesat boxes from next month, followed by ITV's on-demand service in 2010. ...less - Targeted Advertising Holds Promise For Broadcasters - FT Sept-09
- Financial Times - Sep 1st, 2009 (PDF )
Targeted television advertising is touted as a winning innovation for everyone ...moreTargeted television advertising is touted as a winning innovation for everyone involved. The FT's Tim Bradshaw investigates with the help of Decipher's Adrian Stroud. ...less - Is It About Time We Dropped Digital? Ian Darby reports, July-09
- Campaign - Jul 17th, 2009 (PDF )
What was once an agency defining term appears to have been ...moreWhat was once an agency defining term appears to have been made redundant. ...less - Television Needs To Turn To Digital To Find The Missing X-Factor, Ian Darby reports in Campaign-July 09
- Campaign - Jul 3rd, 2009 (PDF )
TV is no longer the default medium for big events - ...moreTV is no longer the default medium for big events - mobile phones and Twitter have taken that crown, Ian Darby reports. ...less - Canvas Still On Track, Media Week - June 09
- Media Week - Jun 9th, 2009 (PDF )
BBC Trust delays venture approval, but backers are still confident reports ...moreBBC Trust delays venture approval, but backers are still confident reports Sara Kimberley. ...less - Perfect Storm Puts Comsumers In Control, Media Week - May 09
- Media Week - May 26th, 2009 (PDF )
The recession and mass technology have combined to make a new ...moreThe recession and mass technology have combined to make a new media world where the consumer calls the shots. Harriet Deny reports on highlights from Media Week's annual Media 360 conference. ...less - All Change Under Canvas, Marketing - May 09
- Marketing - May 20th, 2009 (PDF )
Plans for a free-tp-view on-demand TV service could have major implications ...morePlans for a free-tp-view on-demand TV service could have major implications reports Sarah Johnson ...less - Turn On, Tune In, Log On, Media Week Feature on IPTV - April 09
- Media Week - Apr 14th, 2009 (PDF )
The internet has fused with the television in the living room, ...moreThe internet has fused with the television in the living room, with a range of next-generation services delivering TV content from the web. Adrian Pennington reports on the commercial implications. ...less - How Kangaroo Lost Its Bounce
- Media Guardian - Nov 17th, 2008 (PDF )
A joint venture by the big three TV companies to grab ...moreA joint venture by the big three TV companies to grab a slice of the on-demand market was seen as a bold move. But with a competition investigation and the departure of its CEO, has it fallen flat, asks Mark Sweney ...less - TV for the iPod Generation
- Mark Sweney - The Guardian - Aug 18th, 2008 (PDF )
All the major PSB broadcasters now offer some form of on-demand ...moreAll the major PSB broadcasters now offer some form of on-demand service. Will channel brands suffer as viewers access content in different ways? And what does it mean or quality programming? Mark Sweney reports:'Edinburgh TV festival goers have been discussing the implications of on-demand viewing for years, from catch-up TV to tapping the long tail of archive programming, yet it is only now that promise has turned into the first green shoots of realistic consumer appetite.[Download the PDF to read more] ...less - Thinkbox Revamps Web Offer To Match Changes In TV Industry
- NMA - Apr 17th, 2008 (PDF 497 KB)
THINKBOX, the TV marketing body, has undertaken a comprehensive overhaul of ...moreTHINKBOX, the TV marketing body, has undertaken a comprehensive overhaul of its website, thinkbox.tv, in a bid to better reflect the changing TV landscape. [Download the PDF to read more] ...less - Latest Interactive TV Data
- New Media Age - iTV Data Supplement - Jan 31st, 2008 (PDF 1.54 MB)
Jon Ducker looks at research on the use of Sky Text, ...moreJon Ducker looks at research on the use of Sky Text, the broadcaster's digital Teletext service, and considers how the results could be applied to iTV advertising. [Download the PDF to read more] ...less - Agency Media Labs
- Media Week - Dec 4th, 2007 (PDF 4.19 MB)
Once regarded as offering little more than a stargazing exercise, the ...moreOnce regarded as offering little more than a stargazing exercise, the 'Media Lab' is gaining priority among agencies, says Adam Woods. ...less - ITV.Com To Offer Highly Targeted Ads On VOD Service
- May 3rd, 2007
Decipher's Rupert Britton features in an article on the process of ...moreDecipher's Rupert Britton features in an article on the process of serving highly targeted ads in the world of Video on Demand. ...less - Channel 4 Heads Closer To The Edge.
- Mar 31st, 2007
Competition from digital channels and the internet imperils the financial viability ...moreCompetition from digital channels and the internet imperils the financial viability of Britain's most provocative television broadcaster. Decipher MD, Nigel Walley features. ...less - Testing! Testing! Media Labs To The Fore..
- The Channel 4 TV Planning Awards 2006 - Mar 30th, 2007 (PDF 6.27 MB)
Marcus Vinton investigates the latest technology at the decidedly groovy iBurbia ...moreMarcus Vinton investigates the latest technology at the decidedly groovy iBurbia studios. ...less - iTV Data
- New Media Age - Jan 18th, 2007 (PDF )
Rupert Britton of Decipher examines Pot Noodle's success at expanding its ...moreRupert Britton of Decipher examines Pot Noodle's success at expanding its TV ad campaign via the red button to build brand affinity and drive viewers to its website. ...less - VOD operators turn to advertisers to fund growth
- New Media Markets - Sep 15th, 2006 (PDF 5.51 MB)
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