Channel 4 News / Susan Boyle Interview

by Nigel Walley, May 12th, 2009

Extract Of Decipher's Blog coverage of the issue:  'The press commentators declared that ITV’s shareholders were funding content that YouTube were exploiting to build a business and that they should be up in arms about it. But this perspective was not based on a sensible analysis of commercial outcomes. If you look at the issue from a revenue gained point of view, the only shareholders who should be up in arms are Google’s. Their expensive acquisition, YouTube, distributed an amazing two minute advert for Britain’s Got Talent from ITV for free on their platform. For Google or YouTube to get the equivalent value out of ITV you would have to pay them millions pounds.YouTube is the best thing that has happened to the TV industry in the last 20 years. The idea that people are tuning into the UGC site, rather than watching TV is preposterous. There is just no evidence that it is happening.

If I were a TV exec I would be gagging to get promo footage of my shows onto YouTube.'

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