Decipher Research shortlisted for AOP 2012 Award

by Hamish McPharlin (Dr.) - May 2012

Decipher Media Research has been shortlisted for an AOP 2012 award for a research project with IPC Media entitled AdPACE: Advertising Premium Audience Content Engagement.

The AdPACE study investigated the relationship between content and advertising online, with a rationale that users are more likely to engage with advertising on sites that they respect and trust. The study tracked the impact of 22 live campaigns that were running over July/August 2011 on a number of IPC premium sites such as Marie Claire, NME, Nuts, and GoodtoKnow.

Other companies shortlisted in the AOP 2012 category for 'Best Research & Insight Project' are Mindshare, Yahoo!, Guardian News & Media, Immediate Media, and BSkyB.

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Decipher Research shortlisted for AOP 2012 Award

Decipher Media Research has been shortlisted for an AOP 2012 award for a research project with IPC Media entitled AdPACE: Advertising Premium Audience Content Engagement.