White Papers by Nigel Walley - Decipher Media Research

Why Should Advertisers Care About Canvas

May 2009 (PDF )
The TV industry has spent much of 2008 and 2009, assailed ...moreThe TV industry has spent much of 2008 and 2009, assailed by project names for initiatives that were supposedly intended to revolutionise UK television. Project Kangaroo, Project Canoe and Project Marquis have all had their time in the sun. This document addresses the latest high profile project – Canvas – from the perspective of the advertising industry and looks at how and why advertisers should care. ...less

MyMedia - TV On The Web

Dec 2008 (PDF )
The summary output from Wave 12 of Decipher's Future Media Research ...moreThe summary output from Wave 12 of Decipher's Future Media Research Programme, the 'MyMedia' White paper highlights emerging consumer behaviour around TV content and TV ad models on PC On Demand systems. ...less