Case Studies
Latest Case Studies
- Tellyport - Thinkbox
- by Hamish McPharlin, May 13, 2011
In this study conducted with Thinkbox, we explored the future of media consumption in the home, through a multi-method exploration of connected media devices. With the ...moreIn this study conducted with Thinkbox, we explored the future of media consumption in the home, through a multi-method exploration of connected media devices. With the profilferation of new conneced devices arriving, this study investigated what impact this may have on the influence of pay platforms, and how advertising might use these new routes to the consumer. ...less - Advertising Effectiveness - Sky and IAB
- by Hamish McPharlin, October 14, 2010
Decipher's year long project with the IAB and Sky in which we tested the effectiveness of a range of online video ad formats using Decipher's OCAT ...moreDecipher's year long project with the IAB and Sky in which we tested the effectiveness of a range of online video ad formats using Decipher's OCAT tool. ...less - Interactive Broadcaster Consortium
- March 10, 2009
Decipher's red button advertising research for a consortium of UK broadcasters who sell interactive TV (iTV) advertising. - ITV Ad Innovation
- March 9, 2009
Summary of Decipher's work running ITV's Ad Innovation programme. - Digital Drive - Viacom
- by Hamish McPharlin, October 10, 2008
In Digital Drive, we recruited 15 households in 3 major conurbations across the UK and upgraded them to the most advanced digital media infrastructure available to ...moreIn Digital Drive, we recruited 15 households in 3 major conurbations across the UK and upgraded them to the most advanced digital media infrastructure available to them. Essentially, we were attempting to ‘fast-forward’ two years in order to capture an holistic view of digital media use in 21st century homes ...less
