FMRP

 

Core to Decipher's work is a continuing attempt to demystify the changes happening in the broadcast TV, Video-On-Demand (VOD), Web and Mobile Internet markets. The Future Media Research Programme (FMRP) is a highly structured, quarterly programme of research that sits at the heart of our work.

Supported by a consortium of clients, the quarterly research Waves of FMRP are based upon the scenario framework from Decipher’s ‘Four Futures’ planning tool. Each quarter the Future Media Research Programme explores subjects directly relevant to a specific scenario.  Our work is presented to participating clients at the end of each Wave, and made available to a wider audience at the end of the following quarter:

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Wave 16 - My Media - August 2009

Scheduled for fieldwork in August 2009, the My Media wave this year will build on 12 months of new and emerging consumer behaviour around iPlayer, ITV.com, 4OD and the other online TV propositions read more »

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Wave 15 - A Converged World - April 2009

PLEASE NOTE: Research output from this wave is embargoed to non-consortium members until Sept 2009. Please Contact for more information.

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Wave 14 - Big Broadcast - Jan 2009

PLEASE NOTE: Research output from this wave is embargoed to non-consortium members until June 2009. Please Contact for more information.

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Wave 13 - Everything On Demand - Sept 2008

The 'Everything On Demand' White paper highlights emerging consumer behaviour around TV content and TV ad models on TV On Demand systems. Download PDF »