The Changing Face of TV Advertising

upside down antenna

 

This session examines the impact of connectivity, convergence and data on advertising and marketing models on TV.  The session provides a framework for understanding where and when advertising innovation can happen on emerging TV and examines the implications of data, targeting and addressability on TV platforms alongside audiences.

 

Highlights of the Session:

  • Where Advertising Innovation Happens - The session will start by providing an audit of the advertising innovation landscape looking at, amongst other things, formats and functionality, EPG advertising and sponsorship and broadcast interactivity
  • Data, Targeting and Addressability - Targeting has been the holy grail of TV advertising, we weigh up how current innovations are progressing. We look at current measurement models, new models for data convergence and how retail and advertising data can enhance models.
  • Decipher Audit of Advertising Trials - including Huntsville Alabama VOD trial, Sky AdSmart trial (UK), Rovi EPG Advertising (US) and AdTV / Fastweb Trial (Italy)
  • Implications For Brands & Agencies - How TV advertising is currently bought and looking forward to agency convergence and the new skills required

 

Session Outcomes:

Targeted at marketing and commercial staff, this session is intended to build on the introductory Emerging TV Landscape overview session and provide participants with clear explanations of the dramatic changes taking place in TV advertising and marketing models.

 

Upcoming Public Sessions:


There are currently no planned sessions for this subject area. Please check back over the coming weeks for the next confirmed date. In the meantime, why not attend an Emerging TV Landscape session and join our most popular event to get deep insight into UK connected TV.

 

For more information, to see a course agenda or to book, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it . 

Also, if you'd like to see the list of TV platforms, games consoles and mobile devices in the studios, click here.