DMR Team Photo

Decipher Media Research (DMR) are the UK's pre-eminent new media and consumer technology research team.

 

Operating from Decipher's ground-breaking media R&D facility, iBurbia Studios, the DMR team have pioneered new qualitative and quantitative research techniques for online, interactive and IPTV content and advertising.

 

Contact Hamish McPharlin, DMR's Director of Research, for more information, or explore the following to see what we can do for you.

 

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Quantitative Services

Recruitment, survey programming, hosting, analysis and reporting. DMR's range of quant products includes iQ, OCAT, and DoubleServe.

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Qualitative Services

DMR runs all aspects of focus groups, including moderation, fieldwork, recruitment, and analysis, around the UK or at iBurbia Studios

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Usability Services

Decipher's usability testing programme encompasses emerging technology, including EPG's, mobile, websites, and concept testing.

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Concept Projects

DMR has considerable experience in ambitious bespoke projects intended to forge into new territory.

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