Decipher Media Research (DMR) are the UK's pre-eminent new media and consumer technology research team.
Operating from Decipher's ground-breaking media R&D facility, iBurbia Studios, the DMR team have pioneered new qualitative and quantitative research techniques for online, interactive and IPTV content and advertising.
Contact Hamish McPharlin, DMR's Director of Research, for more information, or explore the following to see what we can do for you.
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Quantitative Services
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Usability ServicesDecipher's usability testing programme encompasses emerging technology, including EPG's, mobile, websites, and concept testing. |
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Case Studies
- Tellyport - Thinkbox
- Advertising Effectiveness - Sky and IAB
- Interactive Broadcaster Consortium
- ITV Ad Innovation
- Digital Drive - Viacom
- ITV Red Button Research Case
- National Grid Wireless Case Study
- Fremantle Scenario Planning Case Study
- Sky Media Red Button Evaluation Case Study
- Sky Media Green Button Evaluation Case Study
Related Publications
- After CES: UK Connected TV in 2012 - Public Session - 14:00-17:00, 15th February 2012 - Report
- Original Branded Content Gives Best Ad Value, Says Specific Media / Decipher study - Media Coverage
- UK engaging with Smart TVs - Media Coverage
- Rovi and Decipher Reveal UK Smart TV Ad Study Findings - Media Coverage
- IPC Media launches Decipher research into premium content website - Media Coverage
- IPC touts portrait ad formats to boost 'engagement' - Media Coverage
- Decipher and Specific media demonstrate the power of shortform - Media Coverage
- Video content length irrelevant says Specific/Decipher research - Media Coverage
- Decipher project mentioned by Specific Media CEO - Media Coverage
- Decipher Online Ad Research in Marketing Week - Media Coverage
- The Future Media Blog






