
Core to Decipher's work is a continuing attempt to demystify the changes happening in the broadcast TV, Video-On-Demand (VOD), Web and Mobile Internet markets. The Future Media Research Programme (FMRP) is a highly structured, quarterly programme of research that sits at the heart of our work.
Supported by a consortium of clients, the quarterly research Waves of FMRP are based upon the scenario framework from Decipher’s ‘Four Futures’ planning tool. Each quarter the Future Media Research Programme explores subjects directly relevant to a specific scenario. Our work is presented to participating clients at the end of each Wave, and made available to a wider audience at the end of the following quarter:
For more information, contact Matt McNally - This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
|
Wave 4 - Big Broadcast - November 2012Wave 4 of FMRP 2012 looks at the impact of the convergence of technologies, and how this is leading to new opportunities for content owners on a range of devices read more » |
|
|
Wave 3 - The New Players - August 2012Wave 3 of FMRP 2012 concentrates on the new players in the market, and how Broadcast channels can develop strategies to counteract the impact of On Demand read more » |
|
|
Wave 2 - A Second Coming - May 2012Wave 2 of FMRP 2012 focuses on second-screening, and getting to the bottom of its impact on both consumers and the indstry as a whole read more » |
|
|
Wave 1 - A World Gone Crazy - February 2012Wave 1 of FMRP 2012 looks at Connected Televisions and their impact on the consumer media market read more » |
Case Studies
- Youtube Promoted Videos
- Interactive Broadcaster Consortium
- Digital Drive - Viacom
- ITV Red Button Research Case
- Sky Media Red Button Evaluation Case Study
- Sky Media Green Button Evaluation Case Study
- Tiscali Homechoice PVR Usability Case Study
- Telewest NTL VOD Evaluation Case Study
- Aggregator TV Concept Testing Case Study
- Telewest NTL VOD Usability Case Study
Related Publications
- Connected TV ads give 6% incremental reach - Media Coverage
- The dramatic impact of social video recommendations on Brand Metrics - Unruly/Decipher Research - Media Coverage
- Video ads designed specifically for digital boost purchase intent by 25% - Media Coverage
- Unruly/Decipher study sees brand recall improve with social video recommendations - Media Coverage
- Original Branded Content Gives Best Ad Value, Says Specific Media / Decipher study - Media Coverage
- UK engaging with Smart TVs - Media Coverage
- Rovi and Decipher Reveal UK Smart TV Ad Study Findings - Media Coverage
- IPC Media launches Decipher research into premium content website - Media Coverage
- IPC touts portrait ad formats to boost 'engagement' - Media Coverage
- Decipher and Specific media demonstrate the power of shortform - Media Coverage
- The Future Media Blog





