OCAT (Online Campaign Assessment tool) is a tool for measuring campaign effectiveness for web-based video advertising.

While there are many companies that offer such a tool, OCAT has two important elements:

• OCAT can track the same brand on an unlimited range of sites and ad formats
• OCAT can follow up with additional questioning a few days later, to understand purchasing behaviour after exposure

Testing Anytime: Decipher's sophisticated surveying system generates unique URL's that we incoporate into the campaign. The URL has a set of instructions that tell our survey where the visitor came from, what ad they saw, what format is was in, and how long is was. The survey can then look and behave differently to match the needs of that respondent. 

Testing Anywhere: Using partnerships with global adserving companies, OCAT can be embedded across a range of sites global sites, so that the respondent is not on your site when the campaign testing takes place.

You receive access to online reporting as the project progresses. Results are refreshed minute by minute, and you can perform basic crosstabs analysis onscreen as you go.

Sample sizes and timescale can all be specified, and quota stops can be implemented to draw a specific demographic breakdown.

At the close of the test, you are delivered a campaign report on brand metrics, and an export of data, if desired.