Case Studies
Latest Case Studies
- Measuring Social Ad Effectiveness / Unruly Media
- by Hamish McPharlin, February 9, 2012
Do social video recommendations significantly impact traditional brand metrics?
An independent study using survey data collected from July - November 2011 to determine the impact of social ...moreDo social video recommendations significantly impact traditional brand metrics?
An independent study using survey data collected from July - November 2011 to determine the impact of social recommendations on traditional brand metrics. Recommendations are shown to directly increase brand recall and association, as well as video enjoyment. Viewers who enjoy video content are shown to have higher brand favourability and purchase intent.
Do social video recommendations significantly impact traditional brand metrics? A Decipher survey that ran from July - November 2011 measured the impact of social recommendations on traditional brand metrics. Recommendations are shown to directly increase brand recall and association, as well as video enjoyment. Viewers who enjoy video content are shown to have higher brand favourability and purchase intent. ...less - Tellyport - Thinkbox
- by Hamish McPharlin, May 13, 2011
In this study conducted with Thinkbox, we explored the future of media consumption in the home, through a multi-method exploration of connected media devices. With the ...moreIn this study conducted with Thinkbox, we explored the future of media consumption in the home, through a multi-method exploration of connected media devices. With the profilferation of new conneced devices arriving, this study investigated what impact this may have on the influence of pay platforms, and how advertising might use these new routes to the consumer. ...less - Advertising Effectiveness - Sky and IAB
- by Hamish McPharlin, October 14, 2010
Decipher's year long project with the IAB and Sky in which we tested the effectiveness of a range of online video ad formats using Decipher's OCAT ...moreDecipher's year long project with the IAB and Sky in which we tested the effectiveness of a range of online video ad formats using Decipher's OCAT tool. ...less - Youtube Promoted Videos
- by Hamish McPharlin, August 31, 2010
Promote Your Video (PYV) ads on YouTube allow advertiser videos to appear on Search Pages and Watch Pages. The following research conducted with Decipher helps to understand:
•Does ...morePromote Your Video (PYV) ads on YouTube allow advertiser videos to appear on Search Pages and Watch Pages. The following research conducted with Decipher helps to understand:
•Does a PYV impression (with or without a click) have cut-through?
•What is the impact on brand metrics?
•Does this differ by position or page location?
The following research conducted with Decipher helps to understand: Does a PYV impression (with or without a click) have cut-through? What is the impact on brand metrics? Does this differ by position or page location? ...less - Interactive Broadcaster Consortium
- March 10, 2009
Decipher's red button advertising research for a consortium of UK broadcasters who sell interactive TV (iTV) advertising.
