The TV world is changing. New technologies are shifting the way consumers interact with media brands and content. The Antenna Programme is a chance to tune-in to Decipher's research and thinking on this altered 'Connected' TV landscape. Delivered as a series of brainstorm workshops at iBurbia Studios, the Antenna sessions let participants get their hands on the latest TV devices and systems, while exploring the strategic issues they raise.
Run in conjunction with data and media intelligence aggregators MediaTel, Decipher guide all attendess through the essential developments and debates through our industry leading approach. When booking a place at a session with us, you will be taken to the MediaTel site where you can continue with the transaction.
Introductory Antenna Sessions
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The Emerging TV Landscape
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An introduction to the key players, devices, systems, content and commercial models of the evolving Connected TV landscape. Upcoming Public Sessions:
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Specialist Focus Antenna Sessions |
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EPGs and Interfaces |
The battle for eyeballs starts in the EPG - this immersion introduces the creative and commercial issues raised by the evolution of EPGs from functional device to prime real estate. Upcoming Public Sessions:
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The Changing Face of TV Advertising
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The Changing Face of TV Advertising Immersion looks at the evolving landscape from the perspective of the advertising and marketing community. Upcoming Public Sessions:
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Distribution and Devices
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The Distribution & Devices strand is focussed on products and the technology that powers them. It's a good starting point for anyone wanting to understand the evolution of TV platforms, 3 Screen strategies and the basic commercial arguments driving them.
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Future Programming and Content Models
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This series of workshops evaluates the Emerging TV Landscape from the perspective of programme makers, channel commissioners, schedulers and rights holders.
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Contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it to discuss how you can tune-in to the Antenna Programme.
Case Studies
- Measuring Social Ad Effectiveness / Unruly Media
- Tellyport - Thinkbox
- Advertising Effectiveness - Sky and IAB
- Youtube Promoted Videos
- Interactive Broadcaster Consortium
- ITV Ad Innovation
- Digital Drive - Viacom
- ITV Red Button Research Case
- National Grid Wireless Case Study
- Fremantle Scenario Planning Case Study
Related Publications
- Connected TV ads give 6% incremental reach - Media Coverage
- Advertising on Xbox - White Paper
- The dramatic impact of social video recommendations on Brand Metrics - Unruly/Decipher Research - Media Coverage
- Video ads designed specifically for digital boost purchase intent by 25% - Media Coverage
- Unruly/Decipher study sees brand recall improve with social video recommendations - Media Coverage
- Original Branded Content Gives Best Ad Value, Says Specific Media / Decipher study - Media Coverage
- UK engaging with Smart TVs - Media Coverage
- Rovi and Decipher Reveal UK Smart TV Ad Study Findings - Media Coverage
- IPC Media launches Decipher research into premium content website - Media Coverage
- IPC touts portrait ad formats to boost 'engagement' - Media Coverage
- The Future Media Blog