Strategic Advisory

Decipher strategic advisory offers in-depth consulting expertise on all consumer facing aspects of digital media. We carry out many ad hoc projects and offer many syndicated products (see below). Typical consulting projects include understanding and framing consumers trends, content and user interface developments, devices growth and actual usage, emerging business models, competitor benchmarking and European and US benchmarking/ best practice. We have developed a series of market forecast models, understand of triggers for potential disruptive events and have our own industry frameworks and conceptual models so that clients can really understand the 'so what' for their business. Over the last ten plus years, Decipher strategic advisory have worked for many clients including DTV platforms, broadcasters, content owners, regulators, technology and suppliers to the industry as well as media investors and analysts. We are highly challenging and knowledgeable in our approach utilising the live services running in iBurbia with detailed and continual consumer insight.

Directors: Nigel Walley and Damien Read

As well as undertaking bespoke assignments built around specific client needs, we have developed a set of syndicated products:

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Future Media Research Programme

The Future Media Research Programme (FMRP) is a highly structured, quarterly programme of research that sits at the heart of Decipher's work. read more »

   
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Scenario Planning

Decipher's Four Futures scenario planning framework bring together the company's thinking about the differente ways that media and technology markets are evolving. read more »

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Ad Innovation

Targetted at TV broadcasters and platforms, the Ad Innovation programme is a structured approach to building an advanced advertising offering on digital TV, IPTV, broadband and mobile. read more »

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Brand Lab

Targetted at major brand advertisers, Brand Lab is intended as a media R&D complement to the work undertaken by the planning teams in media and creative agencies. read more »

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dCode

dCode is Decipher's creative brainstorm tool which we use on client projects requiring concept or proposition development. read more »