Strategic Advisory

Our Strategic Advisory drives our thinking around future content development; the emergence of new video advertising formats; the rise of interfaces, EPGs and menus, and the development and take up of new screen based devices. We undertake bespoke consultancy assignments for platforms, broadcasters, content owners and technology companies looking to understand new models, new consumer behaviours, and the underlying business models they engender.

As well as undertaking bespoke assignments built around specific client needs, We have developed a set of consultancy tools which can be brought to bear on client needs:

	Scenario Planning Decipher's Four Futures scenario planning framework bring together the company's thinking about the differente ways that media and technology markets are evolving. read more »
	Ad Innovation Targetted at TV broadcasters and platforms, the Ad Innovation programme is a structured approach to building an advanced advertising offering on digital TV, IPTV, broadband and mobile. read more »
	Brand Lab Targetted at major brand advertisers, Brand Lab is intended as a media R&D complement to the work undertaken by the planning teams in media and creative agencies. read more »