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Strategic Advisory
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"Drinking & Thinking" evening events are Decipher's way of gently encouraging interaction and networking around key industry issues, through the eternal medium of 'alcohol-liberated informal banter''. In Japanese business culture this is called, Nemawashi, using social occasions to "to dig around the root of a tree to prepare it for transplanting." (OK, OK, we only quote things like that to put an intellectual pretension on getting people together for a beer).
Unless specifically flagged up on the event details, the "Drinking & Thinking" evenings are held at iBurbia Studios in Chiswick - home to Decipher's Future Media labs.
Upcoming Drinking & Thinking events are:
| Sept 23rd |
Future TV Content
A chance to reflect on the new creative landscape for programme makers, that is appearing with the advent of connected TVs, STBs and other devices. For more event info click here |
| October 21st |
Broadcast vs Platform Players As the new connected devices allow web players, like iPlayer and ITV Player onto the TV set. We will be drinking and thinking about the emerge of a new kind of web player - the Platform Players. For more event info click here |
Big Broadcast
The Big Broadcast scenario
The Big Broadcast scenario suggests a market outcome where a small number of big, branded channels pot advertising revenue continues
The ‘drive to live’
Interactivity as a key strategic tool.
A Converged World
The converged world scenario
Conflict 1 - Viewer To Customer
Conflict 1 establishes the horizontal axis in our Four Futures scenario matrix.
Conflict 1 examines the gradual evolution of the TV audience from 'viewers' (which is in essence a passive state where the broadcaster makes all the decisions) to 'customer' (which is a much more active state, where the customer uses technology like VOD, PVR and interactivity to control their viewing).
The interesting factor of this conflict between broadcaster and consumer is how the journey from viewer to customers is being taken very differently, and at different speeds across different customer segments.
Everything On Demand
The Everything On Demand Scenario
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