Immersion

If you have an entire team or department you think would benefit from plugging into Decipher’s insight and research, why not book a private session. Directed by Decipher’s consultancy team, we look at TV and connectivity from your unique perspective on the industry.

 

UK TV Landscape Overview Session:

An an ideal top-line audit of the UK TV market, booking an Emerging TV Landscape session for an entire team is the best way to get the most out your time at iBurbia Studios. Analysis and the specific agenda focusses on your approach and evaluation concerns your key competitors. This introductory session is intended to give participants a chance to play with and reflect on the major innovations arriving in the UK TV market. A list of TV systems and devices available at iBurbia that you will get a chance to experience can be found here.

Content providers, broadcasters, platfroms, advertisiers or consumer electronics manufactuers - Whatever your perspective on the indutry, recieveing Decipher analysis in a private overview session will put you in a position to really clarify the pertinant points that matter to you and your business moving forward.

Highlights Of The Session

  • From 'Broadcast To Web' - the session provides a 'user level' view of the evolution of TV distribution
  • Jargon Busting - the Decipher moderator will chart the arrival of video-on-demand (VOD), Connected TV and Over-The-Top (OTT) devices; Interactivity, TV on games consoles and mobile connectivity.
  • 'Press Red Mark 2' - An exploration of the new content formats emerging in the on-demand world, with examples drawn from Virgin, Sky, BT Vision and Talk Talk TV
  • 'Where's The Money' - A discussion of emergent and competing commercial models in linear and on-demand, and the new advertising formats being created.
  • 'New Kids On The Block' - A review of the new systems and platforms emerging to compete with traditional TV distribution players, including the TV aspirations of device manufacturers including Samsung, Sony, Apple and Microsoft.
The session has been configured for up to 24 participants who each receive session notes and a takeaway glossary from the session itself.

 

 

Bespoke Session Agenda:

As an alternative to a landscape overview session, you may find it useful to build your own immersion session around a particular set of platforms or issues. We typically run sessions like this for teams from a single organisation or as part of a long-term client project.

You may wish to review a particular issue or focus on a limited set of platforms in-depth. The sessions can also incorporate a more interactive format, with attendees using the immersion to stimulate team or project relevant discussion. Previous examples include:

  • Movie and film distribution in the connected world
  • A review of the various manifestations of BBC iPlayer across all platforms
  • Music and the future of radio in the current and emerging landscape
  • Licensing and the future challenge in the cross platform, emerging market

 

The bottom line is that if you want to 'own' the Immersion, in terms of format, deliverables and products reviewed, a bespoke session is for you.  

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