Reports & Events
Decipher creates a small number of highly specialist media events and reports, based on our constant media and technology evaluation:
Latest Reports
Emerging TV Landscape Public Session - 14:00-17:00, 24th April 2012
by Lloyd Mason, February 2012
This 3-hour introduction to devices, services and trends in the UK TV landscape is Decipher's recommended session for all those involved in and around the media ...more
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After CES: UK Connected TV in 2012 - Public Session - 14:00-17:00, 15th February 2012
by Lloyd Mason, January 2012
This 3-hour introduction to devices, services and trends in the UK TV landscape is Decipher's recommended session for all those involved in and around the media ...more
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Why Advertisers Should Care About Canvas
by Nigel Walley, May 2009
Decipher cast a critical eye over the plans by the BBC and ITV to launch on-demand content on Freeview and Freesat set top boxes. Our review ...more
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Decipher Bulletin - March
March 2009
The March Bulletin looks at a range of headline issues including the implications for advertisers of Project Canvas, and explains newly announced TV advertising formats such ...more
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Decipher Bulletin - February
The February Bulletin reflects on the decision by the competition commission not to grant permission to the Kangaroo consortium and also explains new TV ad concepts ...more
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Case Studies
- Social Ad Effectiveness with Unruly Media
- Tellyport - Thinkbox
- Advertising Effectiveness - Sky and IAB
- Interactive Broadcaster Consortium
- ITV Ad Innovation
- Digital Drive - Viacom
- ITV Red Button Research Case
- National Grid Wireless Case Study
- Fremantle Scenario Planning Case Study
- Sky Media Red Button Evaluation Case Study
Related Publications
- The dramatic impact of social video recommendations on Brand Metrics - Unruly/Decipher Research - Media Coverage
- Video ads designed specifically for digital boost purchase intent by 25% - Media Coverage
- Unruly/Decipher study sees brand recall improve with social video recommendations - Media Coverage
- Emerging TV Landscape Public Session - 14:00-17:00, 24th April 2012 - Report
- After CES: UK Connected TV in 2012 - Public Session - 14:00-17:00, 15th February 2012 - Report
- Original Branded Content Gives Best Ad Value, Says Specific Media / Decipher study - Media Coverage
- UK engaging with Smart TVs - Media Coverage
- Rovi and Decipher Reveal UK Smart TV Ad Study Findings - Media Coverage
- IPC Media launches Decipher research into premium content website - Media Coverage
- IPC touts portrait ad formats to boost 'engagement' - Media Coverage
- The Future Media Blog

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