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Today Decipher release the key findings for the first quarter output of their FutureMedia 2103 programme – a quarterly, high-level review of the UK’s changing TV landscape. The first output from this year’s FutureMedia 2013 work shows clearly that the connected STBs are currently successfully fighting off the threat from Smart TVs and, with new STB functionality arriving, are set to dominate the home media market for the foreseeable future.
FutureMedia 2013 is Decipher’s quarterly review of the key evolutionary trends, technology innovations, and commercial events affecting the digital media industry in UK and Europe. FutureMedia 2013 is a quarterly opportunity to step back from the urgent, and address the important issues created by consumer media tech change. It is a ‘non-tech’ analysis of the impact of technology on consumer media markets.
For more information, contact Lucy Hogg - This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Quarter 1 - Building the Connected Home - March 2013Quarter 1 of FutureMedia 2013 focuses upon the 'Smart TV' experience paying particular attention to the shift towards connected STB's. Read More... |
Quarter 2 - Big Broadcast - June 2013Quarter 2 of FutureMedia 2013 focuses upon broadcast brands and their relationship with platform and player brands. Read More... |
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Quarter 3 - The New Players - August 2013Quarter 3 of FutureMedia 2013 focuses upon OTT players analysing potential consequences for both broadcast and pay platforms. Read More...
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Quarter 4 - Mobile & Second Screen - November 2013Quarter 4 of FutureMedia 2013 revisits the second screen debate analysing the landscape and potential for future development. Read More...
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Case Studies
- Youtube Promoted Videos
- Interactive Broadcaster Consortium
- Digital Drive - Viacom
- ITV Red Button Research Case
- Sky Media Red Button Evaluation Case Study
- Sky Media Green Button Evaluation Case Study
- Tiscali Homechoice PVR Usability Case Study
- Telewest NTL VOD Evaluation Case Study
- Aggregator TV Concept Testing Case Study
- Telewest NTL VOD Usability Case Study
Related Publications
- 10 characteristics of Connected TV owners, and why advertisers should care - Media Coverage
- Wiggin publishes new Digital Entertainment Survey results - Media Coverage
- Pay TV homes could cannibalise online VOD viewing, says Decipher research: Mediabug - Media Coverage
- Unruly Launches World's First-Ever Social Video Lab - Media Coverage
- ‘High demand’ for video apps on connected TV - Media Coverage
- Research confirms high demand for video content apps on Connected TVs in UK - Media Coverage
- Connected TV ads give 6% incremental reach - Media Coverage
- New Rovi Decipher Survey Reveals High Consumer Engagement with Brands Advertising on Connected TVs in the UK - Media Coverage
- The dramatic impact of social video recommendations on Brand Metrics - Unruly/Decipher Research - Media Coverage
- Video ads designed specifically for digital boost purchase intent by 25% - Media Coverage
- The Future Media Blog
