Qualitative Research

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Focus Groups at Decipher's iBurbia Studios facility

 

Overview

Decipher offers end-to-end qualitative research services, from facilities, to research design, to design of stimulus media for use in sessions.

Our qualitative services include:

  • Research methodology design
  • Recruitment
  • Development of Stimulus
  • Moderation and Facilities
  • Live Remote Streaming using Focus Vision
  • Session Recording (Digital)
  • Analysis and Presentation of results

 

Our Facilities

Decipher's iBurbia Studios feature the following:
  • 2 x large research rooms and a 3 breakout rooms. 
  • Client viewing rooms, with one-way mirrors, Wifi, and catering
  • Digital widescreen recording of sessions, for immediate handover
  • A FocusVision server for live streaming around the world
  • A technical manager to ensure smooth setup
  • An extremely flexible technical setup that allows for sophisticated recording options, including picture in picture, multiple audio or video sources, large plasma TV's/projectors for stimulus testing, recording from HD sources, and many other options. 

 

Our Expertise

Specialising in emerging media, Decipher is positioned well to apply its research techniques to audience research, usability, EPG's, start up
platforms, websites, and concept testing.
Decipher has created a unique approach to evaluating existing and emerging media. We combine research excellence with unrivalled technical and interactive knowledge.

 

 

Our focus group expertise benefits the following three strands of research activities:
  • The Decipher Group seek out and use the new and evolving innovations on TV and other digital platforms. The technology available at our iBurbia studios gives us a unique perspective on digital media and how consumers use them.
  • Through our self-commissioned future media work we can bring unique insight to broadcasters, platform operators and media agencies.
  • Our relationships with a wide range of clients across diverse interest groups provide our clients with unique benefits. As well as cross pollinating thinking between these groups we have exclusive access to new technologies and software.

 

Qualitative Tools

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iLoop

A ground breaking research process which ensures any interactive ad is seen, understood and enjoyed in the way that an advertiser expects... read more »