iLoop™

 

iLoop™ is a method of testing interactive advertising. It is a fast, cost-effective, and standardised approach to optimising the impact of your interactive ad.

 

Improving Performance and Avoiding the Big Mistakes

iLoop™ is intended to provide creative organisations with a fast and effective mechanism for delivering user feedback into the interactive advertising development process. This is intended to ensure that iAds are effective as possible, to improve the performance of a particular execution and deliver consumer insight throughout the development process.

 

View the iLoop processes

 

Targeted at advertisers creating DALs, mini DALs and microsites, iLoop™ is intended to look at the following areas:

1. The impact and effect of the call to action mechanism:

  • Is the design clear and obvious in its meaning?

  • Do consumers understand the implicit value proposition (why should they press red)?

  • Does the video of the ad enhance their willingness to interact or does it need further support (voice over?)

  • Does the proposed interactivity ‘make sense’ to the consumer (ie do they want a sachet of Chicken Tonight)?

 

2. The relationship between the video and interactive elements:

  • Does the leap from one content type to another make sense?

  • Is the ‘narrative’ between the two mutually supportive?

  • Are they creatively from the same stable?

 

3. Is the objective of the interactive elements clear to the consumer:

  • What are they getting out of the interactivity?

  • Is the journey that the advertiser wants the viewer to take sufficiently clear / well signposted?

  • Are the routes back and out of the interactive content obvious?

 

4. Response mechanisms (where relevant):

  • Do consumers understand why they should supply information

  • Is the process of info giving sufficiently simple and brief?

 

Decipher can deliver interactive designers with a clear development roadmap to ensure that final executions exceed client expectations. It is crucial that the concept evaluation process is built into the development process early enough to allow design improvements that it highlights, to be built into the final executions.

The iBurbia Studios research lounges can support iLoop content created in all currently available tools including the Tamblin i-Zone tool, Press Red’s Blackbox Designer, Ensequence On-Q, and e-Muse Modelstream, as well as Flash and Director.