Buzzpanel
What is a Buzzpanel?
Buzzpane is one of the most exciting of the Decipher consumer research products. A Buzzpanel is your own consumer panel that is managed and hosted by Decipher Research. It allows you to get closer to your audience, learn more about them, and get instant and regular feedback.
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It is designed to your specifications |
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It is accessible online, from anywhere |
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It is hosted and managed by Decipher on your behalf |
Uses of a Buzzpanel
If you have an audience of any kind, having a Buzzpanel can be very useful.
With a Buzzpanel you can:
- Learn more about your audience; what they like, what they think, and what they are buying
- Test new ideas, ads, or programmes, with your audience before launch
- Tracking usage or opinions over time, such as equipment ownership or purchasing behaviour
- Query your panel for quick answer, such as why a heavily promoted programmes didn't get the expected response
- Set up a programme of regularly gathering data from the panel for distributing to different teams around your company
Collecting Data
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Panel Set Up
Decipher can take care of all or part of the process:
- OPTION 1: You already have a list of members: If you already have a marketing list or database of some kind, Decipher can import the list into our system. In this scenario, you wouldn't pay any initial panel establishment fees, however you may wish us to run an initial establishment survey to populate the database with useful information about your members.
- OPTION 2: You don't have a list of members: Decipher can recruit the panel to your specifications using a variety of recruitment techniques. An establishment survey can be run initially, and a set of dynamic charts can be set up online for you to monitor and measure your panel attributes at any time.
Reporting Data
Buzzpanel reports data in three ways:
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For more information, please contact the Decipher's Director of Research