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Is interactive TV new media or just an extension of the old?
Decipher MD, Nigel Walley, discusses the finer points of the current tension that exists between incumbent 'traditional' media agencies and the more limber digital agencies when it comes to new media.
New Media Age, 31st January, 2008 |
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iTV Data
Jon Ducker looks at research on the use of Sky Text, the broadcaster's digital Teletext service, and considers how the results could be applied to iTV advertising.
New Media Age, 31st January, 2008 |
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iTV Data
The red-button element of Audio's A5 campaign used engaging video content to make it the third most successful car campaign to date, finds Jon Ducker of Decipher.
New Media Age, 6th December, 2007 |
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VAL facts
Decipher's Digital Planner Jon Ducker provides comments on the red button advertiser format, the VAL (Video Advertiser Location).
New Media Age, 6th December, 2007 |
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VBS calls for testing of new formats
MediaWeek reports on Decipher's Digital Drive project, a collaboration between Decipher and Viacom Brand Solutions. Digital Drive is live online. Visit it at www.digitaldrive.tv
Media Week, 21st November, 2007 |
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iTV Data
When it comes to interactive media, consumers have a very different idea of what sort of advertising they'll accept compared to TV, reports Decipher's Jon Ducker
New Media Age, 25th October, 2007 |
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Ads are Regulated Enough Without the State Nannying Us
Decipher MD Nigel Walley discusses the junk food ban and its potential impact on the unwitting new media industry
4th October, 2007 |
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Eating Away at Impartiality
The BBC gained from its bias over junk food ads, says Decipher MD Nigel Walley
28th September, 2007 |
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Decipher launches 'Digital Drive' with Viacom
In an effort to understand the terrain of the new media landscape we are to expect in the next few years, Decipher have teamed up with Viacom to create a panel of households around Britain who are experimenting with some cutting edge media technologies. 15 families around the country are currently spending 6 months kitted out with wireless media networking, providing valuable insight into how families will be dealing with digital entertainment in the near future. Viacom's Marketing Director Nick Bampton comments on Digital Drive in a recent article.
Read Campaign article
Visit the Digital Drive homepage
Campaign, 28th September, 2007 |
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