Intro To TV Tech

 

INTRO TO TV TECH

Everything You Ever Wanted To Know About Tech and TV (but were too afraid to ask)…

Next Open-Invite Session – Thurs 8th September  2022 9AM   Click here for booking details – £175

A lighthearted but informative workshop aimed at new joiners to TV from other industries; recent grads, and anyone harbouring secret gaps in their tech knowledge they need filled! The emphasis in the session is on ‘jargon busting’ and simplification of complex tech for normal TV people. Click on the video below to find out more from Decipher’s Nigel Walley:

 

The session material includes video and live interaction with a Decipher presentation and will cover some intro tech definitions (and why they matter) including:

  • Analogue vs digital (with a particular nod to TV and broadcast)
  • The internet vs the web (with a bit of beginners blockchain thrown in).
  • Platforms vs broadcasters
  • Overview of performance metrics (and why we care).

The session will then explain content and service definitions used in the TV industry and the tech jargon used to describe them:

  • Platform definitions (traditional through to cloud only)
  • The difference between IPTV, unicast and multicast IP, and a CDN (and why it matters to consumers and content partners)?
  • BVOD vs SVOD vs On Demand vs OTT
  • The rise of new competitor operating systems (eg Android) on devices like Amazon Fire and GoogleTV
  • From linear advertising to addressable TV (formats & definitions)
  • Addressable TV vs Programmatic TV

The session includes take home notes intended for people to stuff in their desk drawer and refer to when they need them!

Next Open-Invite Session – Thurs 8th September  2022 9AM   Click here for booking details – £175

See Decipher’s ‘Internet vs The Web for TV People’ video (below) to gauge the nature of the content (we recommend that course participants watch this video before the session).

The session includes take home notes intended for people to stuff in their desk drawer and refer to when they need them!

Next Open-Invite Session – Thurs 8th September  2022 9AM   Click here for booking details – £175