It is very exciting to be in television in 2022, as the industry seems to have discovered ‘digital’ – again. Every pronouncement from senior management in the PSBs seems to talk about emphasising their ‘digital’ strategy or ‘shifting the focus onto ‘digital’. The problem we have at Decipher is that, whenever we read these pronouncements, […]
Television Has Discovered ‘Digital’ – How Exciting!
March 11, 2022