Mobile is Dead, Long Live Mobile

From Walley On Media – NMA July 2nd .

Did you know that a Yeti is a form of cryptid – ‘an animal ‘whose existence has been reported but not proven’? This is my word of the week. I use it all the time now to describe mobile TV – a new media format whose existence has continually been reported but never proven.

Many cryptids go on to be proven. The Okapi for instance, but I am not sure that mobile TV ever will. One of the problems with proving it is, of course, defining it. With Okapis it was simple – half zebra half giraffe. No messing around. You ask two new media type to define mobile TV and you get 3 different answers depending what bits of kit they have in their pockets. Most people asking, I think, are referring to the streamed and download services offered by the mobile networks – like Sky TV on my Vodafone service. Well, I tried to watch cricket on my phone once via this service. There was definitely something on the screen but I am not sure that I could call it telly.

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