YouTube – Decipher Media Research

See Decipher discuss the Susan Boyle case on Channel 4 news here

Much was made in the press about ITV not earning any revenue from all the people watching the clip of Susan Boyle on Britain’s Got Talent on YouTube. This has been described by various commentators as a missed revenue opportunity, and a commercial failure for ITV. This completely misses the point. Over 50 million people tuned into watch the Susan Boyle clip on YouTube. It was the best two minute ad for a TV programme that has ever been distributed and ITV didn’t pay a penny for the privilege. You have to ask how many posters a TV company would have to buy to get an equivalent, media impact. The only statistic of interest should have been the uplift in audience, from the episode before to the episode after the YouTube explosion of Miss Boyles version of Les Miserables. There was a 2 million uplift.

more “Whose Shares Wins? ITV vs Google” …

In 2006 at the height of the Web 2.0 explosion, as new acronyms were flying and buzz words abound, we saw the release of one of the most successful virals ever to grace the Web. As we see in this article, two years on, the Mentos/Diet Coke geyser clip is still alive and kicking…

Inspired by a friend who told them of the explosive reactions that can take place when acids and bases mix, two creatives, Steven Voltz and Fritz Grobe, from a little known agency EepyBird.com set about experimenting with a range of household products looking for the ultimate in combustible consumer product partenrships. Eventually they literally struck gold when they combined a bottle of Diet Coke, with the minty sweet ‘Mentos’. The resulting viral video that was filmed consisted of a feast of fantastically elaborate experiments, with fountains of exploding Coca Cola gushing in time to classical music.

more “The Mentos/Diet Coke Viral Lives On” …