By Matt Walters – @matthew_walters – firstname.lastname@example.org
It has become a recurring theme among observers of the TV industry that young people have rejected broadcast television and “don’t watch TV any more”. The huge take up of alternative video formats and new devices is continually interpreted as evidence of this rejection. Recent analysis of viewing patterns and quantitative research from Ofcom and Thinkbox has shown that linear still plays a significant role in the viewing mix for young adults. These reports also show that over half of viewing amongst 12 – 18 year olds is now non-linear VoD and OTT. While the new data has reset our understanding of “what” is happening, what we haven’t known until now is “why”; what is motivating this shift, and will it remain in the future? more “Television Research and the 12-18s: the FutureTV Viewers Speak”
The use of Periscope during Mayweather v Pacquiano raises interesting questions
Periscope is a streaming media app owned by Twitter. A consumer, with the Periscope app installed on their smart phone or tablet, can use their camera to film something and send a live stream of what they are filming over the web. The integration with Twitter means that a user’s Twitter followers are notified of the live stream, and can click through to it directly from Twitter.
On Saturday night, boxing fans in the live audience for the Mayweather vs Pacquiao fight in Las Vegas were using the app to send live streams of the event out over the web to their Twitter followers. Dick Costello – CEO of Twitter –rather foolishly declared Periscope the ‘winner’ of the fight, incurring the wrath of the rights holders for seemingly endorsing piracy. more “Down Periscope”
It’s been a busy few days for Google Play, Google’s digital media store. First came the announcement last week that Google Play was to be added to the “channels” on Roku’s streaming boxes in the US, UK, Canada and Ireland. Shortly following this was the company’s Google+ post in which it revealed that Google Play’s movie service had been rolled out to nine more countries (many in Eastern Europe, and three – Iceland, Macedonia, and Bosnia – where they’ve got in ahead of iTunes). And now Decipher’s latest wave of Mediabug research has thrown up an interesting perspective on a service that’s not only finding its place but performing well in the UK TVOD (transactional video on demand) marketplace. more “TVOD: the crown is there for the taking”
By Alex Street
The nature of competition in pay TV markets could be about to change. Internet-enabled TVs and connected devices represent a fundamental change to the way content is distributed and markted to the viewer. I’d like to address these issues by looking at one company’s attempt to build a hybrid distribution strategy that capitalizes on the growth of internet-enabled devices connected to the TV set.
Historically, a single TV platform has been in control of the viewer experience in the home. If I was a Sky customer, Sky controls everything interesting to do with TV in my home. In fact I pay them to do so. The arrival of video on demand products on Blu Ray, games consoles and internet TVs challenges this control. For example, quite soon, in my home, when it comes to watching movies or catch up, I’ll have a choice of platform at the point of decision. In other words, instead of picking up the Sky remote, I’ll have several remotes all competing to deliver me the same thing and or similar things. I will no longer be limited to the TV platform I subscribe to. This puts device manufacturers in direct competition with pay platforms and this isn’t a challenge one American company seems to fear.
more “Is Netflix Coming Our Way?”
By Nigel Walley
Martin Johnson, the England rugby coach stood in front of the cameras after the England Scotland game at the weekend and said that he saw improvement in the England team. Like most of the English sporting audience, who had just watched a dire display of turgid rugby, I gulped in shock and stared at the screen feeling very uncomfortable.
My discomfort came from the fact that Martin Johnson should be able to do no wrong in my eyes. He is someone I revere, and for whom I desire success in a very difficult job. But he was talking rubbish. What I couldn’t work out was whether he knew he was but was fronting up, or whether he actually believed the stuff he was saying. It is discomforting when people I like, and want to succeed, spout stuff that is not believable. Particularly if I am not sure that they believe it either. I am beginning to feel this way about a whole host of new media initiatives that are currently underway.
more “Is The VOD Industy Lying To Us Or To Themselves”
Adrian Stroud – June 2009
I recently challenged myself to work-out why I still watch so much ‘live’ TV. I don’t mean news or sport because I can rationalise those genres quite easily. I mean bread and butter programming.
The challenge came about because I was debating just how much more damage all the VOD services and PVRs will do to live TV viewing figures in the long-run. This is important because it is those live viewing figures that contribute the vast bulk of advertising impacts. VOD currently delivers far, fewer impacts per hour of viewing than live TV, so the ‘end game’ for advertising funded TV programming is defined by this question. My guess was that live TV won’t drop more than perhaps 25%, no matter how many VOD and time shifting gadgets like Sky+ launch, but I could not say why. I suspect I’m making the mistake of confusing the technology with the benefits.
VOD and the PVR are the rational way to consume all but the livest of live TV events. So, when VOD has all the content you want and it is available on every screen in the house, why would you want to watch ordinary old broadcast TV at all?
more “Why do I still watch broadcast TV?”
See Decipher discuss the Susan Boyle case on Channel 4 news here
Much was made in the press about ITV not earning any revenue from all the people watching the clip of Susan Boyle on Britain’s Got Talent on YouTube. This has been described by various commentators as a missed revenue opportunity, and a commercial failure for ITV. This completely misses the point. Over 50 million people tuned into watch the Susan Boyle clip on YouTube. It was the best two minute ad for a TV programme that has ever been distributed and ITV didn’t pay a penny for the privilege. You have to ask how many posters a TV company would have to buy to get an equivalent, media impact. The only statistic of interest should have been the uplift in audience, from the episode before to the episode after the YouTube explosion of Miss Boyles version of Les Miserables. There was a 2 million uplift.
more “Whose Shares Wins? ITV vs Google”
The other night I went to bed with Paxman. His typical wit and insight on the global credit crunch got me thinking about where the belt can be tightened in my own household. As the Sky EPG finally bid me farewell after I had convinced myself that there was nothing on worth watching live and everything on my Sky+ box demanded more than the 12 minutes or so I was prepared to give it, my mind focussed what I pay for TV. A rather interesting picture started to form.
I, like Parkinson and Felicity Kendal, am a Sky+ fan. It’s easy and works for me. Point, shoot, job done. I would estimate that 75% of my watching is ‘off line’, so to speak. However, a review of what is currently sitting on my hard drive is rather revealing – Heroes, Madman, Jonathan Ross and at least 2 movies for the wife, QI, the cricket, Have I Got News for You and Panorama for me. Mmm..mostly provided by free to air channels. OK, so why am I not on FreeView?
more “Could Free TV be the new Pay TV?”