The Battle for the Second Screen

Matt McNally, November 2012

In our blog post a couple of weeks ago discussing some of the findings which have come out of the second wave of our Future Media Research Programme (FMRP), we argued that when it comes to remote control functionality on a second screen device, providers have to get the basics right first and then work up to incorporating more of the funky, new-world stuff such as personalisation and integration with other second screen apps. What we didn’t touch on too much was who these providers would be – who is best placed to give me my remote control app? And then who is best placed to give me my interactive second screen apps? Finally, and perhaps most importantly, who is best placed to give me an aggregated and integrated second screen experience?

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