Second Screen Advertising – an emerging opportunity?

John Moulding of Videonet talks to Decipher’s Nigel Walley and Matthew Kershaw of BBH.

Commercial broadcasters need to move quickly to ensure they have engaging second screen apps and content to keep viewers loyal beyond the main television screen, then find ways to sell that new inventory to advertisers. We are facing a period of disruption during which third-parties will fight them for eyeballs with companion apps that are synchronised, possibly in real-time, with what is happening on the television.

There could be new advertising money for TV, flowing from direct marketing budgets because of the interactivity and social engagement that is possible on the second screen.  Read rest of article on Videonet site here.

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