Decipher are very pleased to announce that 2020 will be the 10th consecutive year that we are running Mediabug. Decipher’s Media Bug has been our main online media research tool since 2015. It has been used by clients as varied as OFCOM, who include it in the annual MediaNations Report, and by a wide variety of media companies and agencies.
The key to the success of Media Bug has been Decipher’s understanding of devices and services which has let us structure our questionnaire to get under the skin of service and device adoption in the UK. In particular, our ability to identify the correlation between platform use and device ownership. In 2015 we were the first to identify that 65% of pay TV users were also using smart TV apps on the same screen – leading to many pay TV operators changing their approach to including apps on their platforms.
For 2020 new devices have been added including the ‘Nvidia Shield’ Android TV device as well as voice assistants like Amazon Echo and GoogleHome Assistant.